1960’s LAGUNA: A Land of Promise
In the 1960s, Laguna was a sprawling province of rich and verdant sugar lands and rice fields, an agricultural haven. It was also strategically located at the doorsteps of metropolitan Manila, where the country’s economic development was centered. While agriculture sustained its residents, commercial and industrial prosperity beckoned. A few people clearly appreciated the region’s massive potentials and correctly divined its future. With the province’s impending growth, Rene Limcaoco, his father, sugar planter Felix, Sr. and younger brother Felix Jr., Dolores Santos, Dr. Leon Castillo, Amparo Hocson, and Don Eduardo Barreto deemed it essential to establish a bank that would address the requirements of Laguna’s hardworking people. Determined despite the risks, they placed their faith in the south and established the Laguna Development Bank, or LDB.
A NEW BANK RISES
IWith a staff of ten and one location in Calamba, LDB began its operations anchored on simple yet powerful values: Teamwork. Trustworthiness. Tenacity. With these tenets, LDB began earning the trust of consumers, and steadily grew to a network of 40 branches throughout Metro Manila and Luzon. It is now the Philippines’ largest private development bank in the area. With its continued expansion, the bank was rechristened as the Luzon Development Bank or LDB.
Guiding LDB from its infancy was its first president, Felix “Bing” Limcaoco, Jr. A product of the University of the Philippines and Cornell University (Masters), he studied electrical engineering, placing 4th in the 1952 board examinations. Yet LDB’s future chairman emeritus found himself in banking, joining the Philippine National Bank’s management team and then taking up industrial finance at the London School of Economics on a Colombo scholarship.
The engineer-turned-banker gave LDB the clarity of purpose as well as an unwavering commitment to better the lives of more Filipinos. He also mandated the bank to become closer to the people by providing a personal and friendly touch and through this, serve as a catalyst to nation building. Felix Limcaoco Jr.’s presence was felt at LDB for almost 50 years, until his passing in 2011.
LDB TODAY AND THE FUTURE
Today, LDB has carved a name for itself receiving recognition over the years. It was the first thrift bank in San Pedro City, Laguna in which our LDB branch there celebrated its 50th anniversary. LDB was the first bank too in Tanauan, Batangas and in many other areas where LDB came first and is currently strongly rooted. But the best recognition is the trust and confidence of our loyal clients who have been with the bank all these years.
The banking industry is rapidly changing. The advent of the Internet, mobile technology, and social media has reshaped the way LDB interacts with its core customers and team members. As such, it will take all these tools and use them to become a more customer-centric regional development bank. 2017 marks the 56 years of Luzon Development Bank’s existence and looking ahead, its management paves the way for a new LDB with focused optimism to do whatever is needed to ensure the success of its development plans. LDB targets the future by reaffirming its commitment in providing clients with quality and personalized service, knowing fully well that another half-decade of the bank strongly depends on customer satisfaction.
WHAT WE OFFER
As LDB continues to grow, we solidify our commitment to providing our valued customers with quality banking services with a personal and friendly touch. From Personal and Business Banking, to Cars and Properties Acquisition, we make every transaction quick and easy. We tailor our products to the communities we serve. At LDB, we merge global capabilities with a local heart. And as we cater to sustain the momentum of growth, we give a whole new meaning to banking.
The original 1961 corporate seal superimposed on mural depicting business and industry in countryside is made into this Heritage Wall Graphic. This can be seen in all LDB branches' customer lobbies nationwide.
We are committed on our role in nation building and its progress based on the free individual citizen working in a free economy. We will help bring the community together and to develop the individuals with the community.
We aimed to provide our valued customers with quality banking services. Our personalized service will be quick and friendly, with prudence in handling all assets entrusted to us. We will support our clients in all aspects of their business because we recognize that our growth is directly dependent on our customers.
We will provide our employees with professional and personal development through productive, efficient and challenging work, a fair merit system, development programs and competitive compensation that reflects the amount of quality of their work.
We pledge to our stockholders a fair return on their investment and to safeguard their capital through prudent policies and practices. In all our undertakings, we will act with fairness and in honor. Our goal is quality service to the people we serve—out clients, our stockholders our community.
To strengthen leadership in regional development banking by providing the community we serve with efficient, responsive and excellent quality of products and services.
(1) Total personnel care, (2) Total personal commitment, (3) Total banking (product) knowledge, (4) Total quality customer service
Philosophy on People
Luzon Development Bank aims to be a progressive organization that provides good employment to its people.
To the best of its abilities and within the capability of its resources, LDB believes in providing its people with personal and professional development through productive, efficient and challenging work, a fair merit rating system, development and training programs and compensation that reflects the amount and quality of their work.
LDB will work to provide its employees with the environment that will encourage them to:
-perform their jobs to the best of their abilities
-be competitive players
-develop personal and professional moral values
-develop sense of ownership
-be innovative and dynamic in the way they perform their jobs
It is the belief of LDB that each human being should be treated with dignity therefore respects each employees and his worth to the institution. As growth and success are responsibilities shared by the management and the employees, their relationship must be as partners-each committed to fulfill the recognized needs of the other.
In effect, LDB is one big family who, in order to prosper, must share similar goals and aspirations and coherently work towards attaining them. That way, LDB can be assured that as its business progresses, so shall its people.
Inspired by this philosophy, LDB has adopted the following CORPORATE VALUES:
TOTAL QUALITY CUSTOMER SERVICE
TOTAL BANKING (PRODUCT) KNOWLEDGE
TOTAL PERSONAL COMMITMENT
TOTAL PERSONNEL CARE
WE BELIEVE in Divine Providence who guides us in our pursuit for excellence in service to our fellowmen.
WE BELIEVE in our nation and its progress based on the free individual citizen working in a free economy. We are committed to his development within our organization where he may grow as a person and as a responsible professional helping in the growth of his country.
WE PLEDGEto our customers, quality banking services. Our services will be quick and friendly, with prudence in handling all assets entrusted to us. We will support our clients in all aspects of their business. Our growth is directly dependent on our customers. As they progress, so do we.
WE BELIEVE our employees are our most valuable assets. Professional and personal development through productive, efficient and challenging work, a fair merit rating system, development and training programs and compensation that reflects the amount of quality of their work. As employees, we are conscious of our responsibility to perform as a disciplined organization.
WE BELIEVE our stockholders a fair return on their investment and prudent policies to safeguard their capital, which have our organization possible. It is our responsibility to create opportunities of profitability. Resources are limited and we will limit our activities to those within our capacities.
We are part of our community. LDB’s progress is linked to the progress of our community. We will need those who need help most. We will help bring the community together and to develop the individuals within the community.
In all our undertakings, we will act with fairness and in honor. Our goal is quality service to the people we serve — our clients, our stockholders, our community as we shall strive to maintain our leadership in regional Development Banking. To this end, we pray for Divine assistance.